The Lions Kingdom roars into Iceland and My Protein with new products

A York-based company has launched its Ostrich Steaks into supermarket chain Iceland, along with Wild Boar Burgers. The Lions Kingdom, founded by city entrepreneur and former rugby player Charlie Simpson-Daniel, has partnered with sports nutrition company My Protein to offer the products.

They follow Mr Daniel starting the company after a trip to Africa and falling in love with the meat there. Charlie says he wants to “share this love” with the UK by creating The Lions Kingdom.

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