Meat brand bites into six-figure funding to boost its imports

A North Yorkshire-based boutique meat brand has secured funding from HSBC UK to expand its global import capacity and expand its product range.

The Heroes Journey has used a six-figure funding package to enable increased importation of ostrich, wild boar, antelope & Japanese Wagyu meat by 200% from partners in South Africa, Japan and Spain.

Funding will support the onward sale of luxury meat products to major UK supermarkets.

As a result of this increased capacity, The Heroes Journey is anticipating a 200% increase in turnover over the next 12 months.

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